Selling a Second Home in Florida? Here’s What to Know

Selling a Second Home in Florida? Here’s What to Know
Thinking of selling your vacation or investment property in Florida? Here’s your step-by-step guide to getting top dollar.

Florida’s second-home market is booming — and if you own a condo, beach house, or investment property here, now could be the ideal time to sell. But the process isn’t the same as selling a primary residence.

At Team Renick – Mangrove Realty Associates Inc., we specialize in helping homeowners across Sarasota, Bradenton, and Longboat Key successfully list, market, and close on second homes. In this guide, we’ll walk you through what to consider before you list.

Why Sell a Second Home Now?
High buyer demand for beach-area homes and vacation properties
Strong price appreciation over the last few years
Tax planning at the end of the year
Changing use — such as moving to a new region or reducing property responsibilities
Key Differences Between Primary and Second Home Sales
1. Property Condition and Accessibility
Is the home move-in ready, or does it need updates?
Can buyers easily access it for showings?
If it’s occupied by tenants or seasonal guests, how will that affect the sale?
Tip: Coordinate with renters or property managers early to schedule clean, vacant showings.

2. Furnished or Unfurnished?
Many second homes are sold furnished — which can appeal to buyers, especially those looking for turnkey vacation properties.

Highlight quality furnishings and design
Note what’s included (and excluded) in the listing
3. Rental History and Income Potential
Share rental history, occupancy rates, and income data
Emphasize seasonal performance if applicable
Include projections for future income potential
Buyers often see second homes as investments. Data builds confidence.

Navigating Capital Gains and Tax Implications
Selling a second home may trigger capital gains tax, especially if it’s appreciated significantly. Consider:

Cost basis vs. sale price
Improvements made to the home
Whether it’s been used personally or rented out
IRS exclusions (not available for second homes in most cases)
Important: We always recommend consulting your CPA or financial advisor to understand your specific tax situation.

Seasonal Timing: What’s Best for Second Homes?
In coastal Florida, the best time to sell a second home is often late spring through early fall — just before seasonal renters arrive.

But there’s strong buyer interest year-round:

Snowbirds shop in the fall and winter
Vacation home buyers increase in spring and summer
Investors monitor year-round opportunities
In Sarasota, Bradenton, and Longboat Key, second homes near the beach or golf courses draw attention regardless of season.

Marketing a Second Home the Right Way
Professional photography and virtual tours
Widespread exposure across Zillow, Realtor.com, Google, and social media
Targeted campaigns toward vacation and investor audiences
We highlight:

Nearby amenities (beaches, marinas, golf)
Investment appeal (short-term rental zones)
Unique features (views, balconies, pools)
The Closing Process: Smooth and Remote-Ready
Remote showings and electronic signatures
Pre-listing inspections or repairs
Closing with Florida-based title companies
You stay informed every step of the way.

Should You Sell Your Florida Second Home Now?
Peak values
High buyer demand
Life changes post-pandemic
We’ll run a full market analysis to determine your home’s current value and best strategy.

Schedule Your Seller Consultation